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Brand guidelines & intellectual property

These guidelines follow the structure of a standard brand standards document (introduction, logo, colour, imagery, typography, voice, file formats, and approvals). They govern use of Northbrik marks and assets by Northbrik Systems Ltd, partners, press, and anyone referring to our product accurately. For legal or licensing questions, email legal@northbrik.com.

Section A. Introduction

Brand overview

Northbrik Systems Ltd (company number 17184680), registered in England and Wales at 71 to 75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom, trades as Northbrik. The product is a full platform: chat and AI-assisted tools, Lead Builder (public listings), Workspace, Stripe billing, Northbrik OS with streamed Chromium and agent tasks, and optional computer-use browser sessions. Positioning should reflect that breadth: lead discovery is one pillar, not the entire story.

Mission

Help teams find real businesses, respect their time, and ship outreach that is accurate, specific, and easy to review.

Vision

A calm, trustworthy desktop and web experience where deterministic tooling and agents work alongside the user, not instead of them.

Values

• Clarity: plain language, honest limits, no hype that outruns the product.
• Control: review gates, explicit choices, and visible provenance for data and drafts.
• Care for recipients: outreach should be relevant and easy to opt out of; abuse is incompatible with the brand.

Section B. Logo use

The primary lockup is the Northbrik wordmark, supplied as PNG (/brand/northbrik-wordmark.png). Use this on light backgrounds with sufficient contrast. Prefer the official asset over recreating type from scratch.

Primary lockup (example)

Approved variations

• Primary (full colour): default for web, decks, and product UI on light backgrounds.
• Single colour / greyscale: only when reproduced from an officially supplied greyscale export (do not apply a generic Photoshop filter). Request files via legal@northbrik.com.
• Compact mark: where a tight icon is required, use /brand/reachform-r-mark.png (legacy monogram) or the wordmark at reduced size until a new monogram is published. Do not alter proportions.

Do not do this

• Stretch, skew, rotate, or crop the logo or clearspace inside the lockup.
• Change colours, outlines, gradients, or shadows not supplied by us.
• Place the mark on busy imagery that removes legibility.
• Use the logo as a button, emoji, or decorative pattern.
• Pair our mark with slogans or partner marks in a way that implies endorsement without written approval.

Placement & minimum size

• Maintain clear space on all sides at least equal to the height of the icon globe in the lockup, or 16px, whichever is larger.
• Digital minimum height for the full lockup: 32px tall (wordmark legibility). Smaller contexts: use the R-mark only, minimum 24px square.

Section C. Colour palette

Marketing and product UI use a restrained, high-contrast neutrals with a near-black call-to-action. Use RGB/hex for screen; convert to CMYK with a print-specific profile only when a designer prepares physical goods.

Supporting text colours in the UI typically follow Tailwind neutral-500 – neutral-950 for hierarchy; keep body copy at high contrast (WCAG AA) against its background.

Section D. Imagery & photography

Style: modern, calm, and precise. Prefer natural light or soft studio light, shallow depth-of-field where it helps the subject, and colour grading that sits harmoniously with our neutrals (avoid neon overlays that fight the palette).

Product shots: real UI from Northbrik and Northbrik OS; show review steps and human-readable context where possible. Do not mock up fake metrics or impersonate third-party brands.

Icons & illustration: simple line icons or soft gradients; avoid clipart, excessive skeuomorphism, or mascots not approved by brand.

Section E. Typography

• Primary (UI & marketing): Inter (variable weight). Use for headings, body, and UI labels unless monospace is required.
• Secondary (code & technical): DM Mono (400 / 500). Use for API snippets, terminal-style output, and technical labels.

Maintain comfortable line height (roughly 1.4–1.6 for body). Avoid all-caps paragraphs except small labels (tracking may be slightly increased for uppercase microcopy only).

Section F. Brand voice

Personality: direct, professional, and approachable, like an experienced colleague, not a game show host.

Tone shifts: marketing may be slightly more inspirational; in-product error messages stay brief, blameless, and actionable. Legal and data-processing copy stays precise and plain.

Writing rules: British English spelling and punctuation conventions (en-GB), Oxford comma optional but be consistent within a surface. Avoid unexplained acronyms on first mention; avoid claiming “official” ties to third parties unless contractually true.

Section G. File format requirements

• Logos for web: SVG or PNG, sRGB, transparent background where applicable.
• Photography: high-resolution JPEG or WebP for web; retain originals for print.
• Documents: PDF/A or standard PDF for contracts and brand PDFs; versioned filenames.

Section H. Contact for approvals

Questions about these guidelines, co-marketing, press use of marks, or exceptions to logo placement must be approved in writing. Contact: legal@northbrik.com (Northbrik Systems Ltd).

Intellectual property

The name Northbrik, our logos, product UI, and original content on our websites are owned by Northbrik Systems Ltd or its licensors. All rights not expressly granted are reserved. You may refer to Northbrik nominatively (for example, to describe compatibility) without implying sponsorship or endorsement.

Third-party marks (including without limitation marks of listing providers, payment processors, and model vendors) are the property of their respective owners. Display of those marks in our product is for factual identification only; it does not suggest affiliation.

For licence requests or takedown enquiries, email legal@northbrik.com.