Company

About Northbrik

Northbrik is a UK-hosted platform for teams that sell into local trades. You search and shortlist from live business listings, keep evidence on lead cards in chat, save work to Workspace. Lead-search chat is on Free within fair use; subscribe to Pro for the docked desktop shell, Browser agent, unlimited verified leads, and streamed sessions inside Northbrik OS, where AI agents drive a real browser with approvals before anything sensitive sends. The product is built to turn tasks into execution, not vague suggestions.

The discovery loop is deterministic: UK Places-backed listings feed structured cards, contact fields are checked against listing and DOM-visible detail where possible, and lead scores point back to what you can reopen on the page - so your team argues from evidence, not from a model guessing a phone book. Hosting and the core search pipeline run on infrastructure we operate in the UK; how data is processed is covered in our Privacy Policy.

It is built and operated by Northbrik Systems Ltd, a small London software studio. The studio site is northbrik.com- same team, same office, same direct line as this product.

Platform

Everything we ship in one product

Northbrik ties together conversational search, a listing-backed Lead Builder, saved leads and notes, lead-search chat on Free, and on Pro optional agent-driven browser sessions (Playwright Chromium streamed into Northbrik OS), plus billing-backed accounts. One stack: find candidates, verify what you can on the page, draft outreach with the same evidence chain, and on Pro run longer tasks where the agent acts step by step behind review gates.

Below is how each surface fits. Together they keep you inside one product narrative - no separate “research bot” that forgets what the listing said, and no silent send queue that bypasses your approval rules where gates are enabled.

How we process data is documented in our Privacy Policy.

  • Lead search & chat

    The /chat surface where you describe trades and geography in plain language and receive Places-backed lead cards with sources you can reopen.

    • Structured cards replace prose-only answers so you can compare venues and rerank the shortlist.
    • Guest sessions behave differently from signed-in cloud sync - see product messaging on device-local versus account-backed history.
    • The same chat feeds Lead Builder hand-offs when you tighten filters or generate drafts.

  • Lead Builder

    Shortlist from Places-backed search, attribute every line to a listing, then generate editable outreach drafts.

    • Contact fields prefer listing and DOM-visible detail rather than invented rows.
    • Weak or missing web presence can be a first-class signal when you asked for it in the prompt.
    • Drafts stay tied to the lead card so approvals happen in context, not from a dead CSV export.

  • Workspace

    Persist leads, people, and notes so qualification work survives past a single chat thread.

    • Pipeline notes sit next to discovery output instead of living only in browser memory.
    • Fair-use on Free and fuller automation entitlements on Pro follow the public pricing copy.
    • Complements - not replaces - whatever CRM or spreadsheet already holds your system of record.

  • Northbrik OS

    Pro-only desktop shell with docked apps: streamed Playwright Chromium, Lead Builder, Workspace-style surfaces, and agent tasks. Free accounts use /chat for discovery.

    • Requires an active Pro subscription (or operator preview access); provisioning is blocked for Free-tier accounts.
    • Window management keeps Chat, Browser, and tools in one coherent desktop metaphor.
    • Embedded routes use per-page Content-Security-Policy rules so only approved paths load inside OS windows.

  • AI agents & browser

    Agents plan and execute scroll, click, and type actions on live sites inside the Browser app when Pro and your deployment enable computer use.

    • Sensitive steps surface an approval UI instead of running unattended when gates are on.
    • Tasks are stepped: you can see intent and progress rather than a single black-box result.
    • General coding or arbitrary content requests stay out of scope - see operating principles below.

  • Accounts & billing

    Email sign-in, profiles, Stripe subscriptions for Pro, and transactional mail via providers such as Resend when configured.

    • Checkout and portal flows are Stripe-hosted; trial language matches the homepage pricing card.
    • Legal and data-controller details appear on this page and in the Privacy Policy.
    • Support paths run through the same legal inbox for privacy and commercial questions.

Why we built it

From search to sent message, with the platform doing the busy work.

Most teams selling into local trades still juggle spreadsheets, scraped lists, or generic prospecting databases. Northbrik keeps live listings and DOM-grounded contacts in the same thread as your judgement: you describe the hunt, the product returns candidates you can verify, and agents can take on multi-step browser work when you want speed without giving up oversight.

Northbrik is designed for reps who need to defend every phone number on a call. That is why lead cards keep citations to public listings, why scores reference observable signals, and why browser automation stops at approval points instead of pretending the risk does not exist.

The same focus on weak or missing web presence as a practical signal still applies. Ratings, review excerpts, locality, listing freshness, and what you observe in chat or on the page fill in the picture so your team sets the bar for “good enough to call” against your playbook, not a black-box score.

The studio behind it

Built by the same team from brief to production.

Northbrik Systems Ltd is a London software studio that builds bespoke web apps, internal platforms, and integrations for UK companies. Same engineers from brief to launch, and after.

Northbrik is the in house product spun out of that practice: a focused tool for our own outbound, opened up to other UK teams selling into local trades. The same engineers who write your code at the studio write the engine that runs Northbrik, and the same person who answers legal@northbrik.com on a Tuesday morning answers it on a Saturday night.

Visit Northbrik

What Northbrik does

  • i.SaaS platforms and productsCustom web applications with the data model, authentication, and integrations a real product needs.
  • ii.Marketing and brand platformsProduct marketing sites and company sites for businesses that need to position themselves seriously.
  • iii.Systems and integrationsConnecting the APIs, identity providers, and payment rails behind your product.
  • iv.Retained engineeringOngoing senior engineering capacity on contract, scoped to the work.

Northbrik sits inside this practice rather than alongside it. Same team, same SLA, one inbox.

Leadership

Director

Joseph Robinson, Director of Northbrik and Northbrik Systems Ltd

Joseph Robinson

Director, Northbrik Systems Ltd

Role
Director and principal engineer of Northbrik and Northbrik
Education
MSc Software Engineering, BSc Computer Science (De Montfort University)
Based
London, UK

In their own words

“Northbrik should earn you the right to a real conversation: show its working, ground outreach in listings and the page, and use agents for execution while humans keep the final say on anything that leaves the building.”

Joseph leads Northbrik Systems Ltd and Northbrik end to end. Scoping briefs with founders on a Monday, writing the production code on a Thursday, answering the runbook page on a Saturday when it matters. There is no relay layer and no account manager between you and the person who shipped the feature.

Day to day that means pairing the deterministic listings core with agent loops you can audit: citations to public sources, explicit separation between what the listing says and what the model inferred, and approval steps before outbound or risky browser actions rather than silent automation.

The mandate stays narrow. Northbrik is not a general CRM, not a coding assistant, and not an everything-chatbot. It concentrates on UK trades outbound: conversational discovery, verification you can defend on a call, OS-resident agents when you want hands-on execution, and drafting that earns a deeper commercial conversation.

Open workspaceVisit Northbrik

Operating principles

What Northbrik is, and what it is not.

What it is for

  • Discovering and shortlisting UK trade businesses from live Places-style listings, with weak or missing web presence as one honest signal among many.
  • Verifying phones, sites, and addresses against the live page where possible, so outreach references evidence you can reopen.
  • Running AI agents on real browser sessions inside Northbrik OS, with review gates when your deployment enables computer use.
  • Drafting outreach you approve before it goes out, anchored to the same lead card and session history rather than a dead export.

What it is not

  • Not a coding assistant. Coding questions are politely declined and redirected to general purpose tools.
  • Not a content generator. Northbrik only writes outreach for leads it has surfaced, never essays, blog posts, or arbitrary copy.
  • Not a CRM replacement. It runs alongside whatever pipeline you already use; it does not try to be the system of record.
  • Not a scraping tool. It uses lawful Places data, never fabricates ratings or reviews, and never invents owner names or claims in outreach copy.

Company facts

Operated by Northbrik Systems Ltd

Trading name
Northbrik, an in house product of Northbrik Systems Ltd
Sister product of
Northbrik (the studio practice; same team)
Registered office
71 to 75 Shelton Street
Covent Garden
London WC2H 9JQ
United Kingdom
Companies House
17184680 (England and Wales)
ICO registration
ZC135104 (Data Protection Register)
VAT
Not currently registered
Direct contact
legal@northbrik.com
Built and operated
UK only. Engineering, hosting, and support are run from London.
Engine
In house deterministic core. No third party LLM in the chat search loop.